How to Invent the Future by Tom Kelley, former Partner at IDEO

In this interview I conducted with Tom Kelley, Tom shares his story and IDEO's story, before teaching us the steps of conducting a "The Future of ___" study. He shares the study they did for Procter & Gamble, called "The Future of Cleaning" which resulted in the launch of Swiffer, one of the fastest growing cleaning products of all time.